Understanding Your Release Strategy with Kiran Gandhi

For independent artists, it can be difficult to identify the most effective release strategy for a body of work. After spending months, if not years, fine-tuning a final product, it’s not atypical for an artist managing his or her own business to release content on a channel and expect the Internet to do the rest. This is perhaps one of the biggest mistakes an artist can make; once the product is finished, the release is only the beginning to marketing it and getting as many ears listening as possible.

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Stem’s 2015 Holiday Gift Guide

Shopping for the holidays can be incredibly rewarding: from the feeling you get when you find the perfect gift, to seeing the look on someone’s face when they open it, giving is one of the most rewarding parts of the holiday season. However, thanks to the astronomical number of options and places to buy (thanks, Internet!), holiday shopping can also be a source of crippling stress.

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YesJulz is Pioneering Snapchat Marketing Through Brand Integrity

Unlocked is a series where creators discuss the strategy behind their success in order to help new creators find their own success more quickly.

In this installment of Unlocked, we catch up with Julz Goddard (AKA YesJulz) to discuss her beginnings on Snapchat, finding creative ways to develop exclusive content for brands, and the importance of integrity to an engaged audience.

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WATCH: Midnight Emotions Come to Life in Caleb Groh’s “Let It Groh”

In the description for Caleb Groh’s latest EP, Hot Pop, he describes the album as a mixture of midnight angst and the endemic species of the world. The video for the album’s first track, “Let It Groh,” is a direct derivative of this combination.

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Key Takeaways from Pharrell’s Career Retrospective with NPR’s Jason King

On Monday, October 26th, 2015, Pharrell Williams sat down with with Jason King, professor at the Clive Davis Institute of Recorded Music and host of NPR Music’s R&B channel “I”ll Take You There,” for an in-depth career retrospective.

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Sam Valenti IV of Drip & Ghostly Approaches Business as Artist & Fan

Welcome to Out of the Vault, where we ask industry executives to reveal insider information that can only be learned from years in the field in an attempt to help creators be smarter about their business.

In our first installment of the series, founder of Ghostly International and co-founder of Drip, Sam Valenti IV discusses how he finds new talent, the importance of a creator’s sense of self, and what he looks for in partnerships.

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Unlocked: Ratking Embodies the Importance of Authenticity and Practice

In the first installment of Unlocked, we trace the success of Harlem-based rap trio, Ratking and discuss the success of ‘700 Fill’ with former BitTorrent Chief Content Officer, Matt Mason as well as the importance of an authentic product and blending into different mediums with the group’s prolific producer, Sporting Life.

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Hi, we’re Stem.

Imagine a world where you, as a creator, can consistently get paid for your work with clarity. For each song you write, recording you make, and video you film, it is simple to understand and collect the money you’ve earned. With so many new platforms, it is hard to know where to begin.

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