Music Strategy on Twitch: Maximizing the Value of Music in Video Games

From Drake pairing up with gaming personality Tyler “Ninja” Blevins for epic games of Fortnite, to Universal Music launching an official “Gaming Hip-Hop Playlist” with e-sports organization Luminosity, to Grand Theft Auto licensing hundreds of tracks across hip-hop, rock, pop, country and reggae over the last 15 years for its in-game radio stations, music’s role in video games and in the wider gaming community has a rich and valuable history. It makes perfect sense that Twitch, one of the leading video game live-streaming platforms in the world, is increasingly investing in its in-house music strategy.

Read More

How to Pitch Your Music to Over 100 Spotify Playlist Editors

In 2018, playlists have become a primary method of music discovery for listeners. Getting your song added to a playlist on any platform is the icing on the cake to a great marketing plan, which should include strategy around social media, email, publicity and more. To help artists supplement their marketing plans, Spotify recently made a move that democratizes pitching to playlist editors by building a submission form into Spotify for Artists.

Read More

Stem Users Can Now Easily Distribute Cover Songs at No Up-Front Cost

We are thrilled to announce our new integration with Loudr, which will allow Stem users to easily upload and distribute cover songs through our platform. From now on, Stem users can obtain mechanical licenses directly through Stem's web dashboard. No need to get these licenses elsewhere, anymore.

Read More

How to Grow Your Video Visibility with YouTube SEO

YouTube is the second largest search network after its parent company, Google. As an artist, it’s more valuable now than ever to have a presence on YouTube and showcase your music. In this post, we’ll guide you through the process of increasing your video’s visibility through YouTube SEO.

Read More

GRAMMYs: How To Become A Voting Member & Make Your Voice Heard

It’s that time of year when everyone in music starts looking ahead to next year's GRAMMY Awards. Want to have a say in the awards this coming year? In this post you’ll learn how to become a voting member, key dates you should keep in mind, and how to cast your vote.

Read More

Performing Rights Organization: What It Is & Why Artists Should Use One

A PRO collects public performance royalties and helps songwriters and publishers get paid whenever their music is used in a public setting. This means when a song is played on the radio, at a restaurant, in a commercial or performed live in concert, anyone involved in the songwriting process gets paid public performance royalties.

Read More

How to Distribute Your Music

Music distribution can be tricky to navigate. Choosing the right distributor can mean things like optimizing metadata and streamlining payments, as well as the obvious point of getting your music out there. Read on to learn about how to distribute your music, and what to have prepared when you're finally ready to upload.

Read More

SEO for Musicians: 2018’s 4 Step Guide To Market Your Music

SEO (short for Search Engine Optimization) is a type of marketing focused on increasing the quantity (and quality) of your website traffic through Organic Search results. In 2018, having a digital presence for your music is more important than ever. You have a website, you have social media, you have streaming platforms, and you can use all of them to your advantage for the most visibility. Here's how.

Read More

Copyright 101: What Artists Need to Know to Protect Their Work

Music, by definition, is intellectual property. Those who sing songs, write lyrics and record melodies have an opportunity to own assets and control their fate. Music copyrights provide protections for creators, and there are different levels of protection to be aware of. Stem breaks it down in our 101.

Read More

All the Ways to Keep Your Spotify Profile Looking Fresh

With Spotify For Artists making it easy for artists to control the look and feel of their individual profile pages, it’s important for artists to utilize the tools at their disposal and make their Spotify profile page a priority.

Read More