Insider Tips for Setting Your Release Up For Success

If you’re a new artist gearing up for your first online release, planning ahead is key. Many different elements go into setting up your release up for success, so we turned to some of our favorite artists and managers to learn about their strategies when it comes to releasing music online.

Words by Stem contributor, Jane Shin.

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Everything You Need to Know About Releasing a Cover Song

Cover is a word that’s thrown around a lot in music, but what it actually is, and the legality behind creating or authorizing one, is often convoluted. In this post, we’ll break down exactly what it means to cover a song and what you need to do to legally release one on platforms like Apple, Spotify, SoundCloud and YouTube.

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10 Things To Do After Making Your Music Available Online

What’s right for one may not be right for the other, especially when it comes to release and marketing strategies. More so, there isn’t a checklist that tells independent artists how to make sure they’re getting the most earnings and data out of their content, something that every artist could benefit from… Until now.

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5 Tools That Helped Me Transition From Major Label to Start-Up

Transitioning between jobs is never easy, especially when it entails leaving a major label with hundreds of coworkers for an innovative start-up with 15 employees. My first few days here at Stem opened my eyes to the plethora of organizational applications that I now could never imagine living without. The rigid structure in my day-to-day work life assisting with A&R at a corporate company has been replaced with an open door of new applications and tools to help increase my (and the company’s) productivity. Not only am I allowed to explore new programs to streamline my workload — I’m encouraged.

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Do-It-Yourself: How Peter Hollens Balances Business & Creating

As the old idiom goes, “Experience is the best teacher.”

This idea can be applied to almost any facet of life; as we grow and experience more, we learn. For the career of a creator, it’s no different; experience can help artists create more efficiently, optimize their time and even learn how to control their own business. Experience and education go hand-in-hand.

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The Dawn of Noon Pacific’s Record Label

In this installment of Out of the Vault, we caught up with Noon Pacific founder, Clark Dinnison, to discuss the vision behind the application and how thinking outside the box helped his company expand.

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Music Publishing 101

Understanding music publishing can be daunting; between the different types of licenses, royalty rates and deals an artist can enter, it is sometimes difficult to know where to start.

In this post, we’ll break down the basics of music publishing to help creators understand where to begin. Read on to learn the key terms, types of licenses and about the pros and cons of entering a publishing deal.

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The Dos and Don’ts of Promoting Your Music on YouTube

In this post, we break down some important dos and don’ts of promoting your music on YouTube, from preparation, to the release itself to keeping your audience engaged.

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The Art of Independence: Tei Shi’s Road to Coachella 2016

In this installment of Unlocked, we caught up with Brooklyn-based vocalist Tei Shi, who played Coachella Valley Music & Arts Festival for the first time last month, over a home-cooked meal of chicken paillard.
Read on to learn how Tei Shi and her band prepped for the big shows, what it’s like to gain notoriety as an independent artist and her advice to up-and-coming creators.

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Taryn Southern On Creating Her First Talk Show

As one of the pioneering talents of online content, Taryn Southern’s scope of talent goes far beyond creating. From producing her own videos, writing original songs and advising tech companies, Southern is savvy, numbers-focused and seasoned in the art of digital media (she even taught our CEO, Milana, how to upload her first video to YouTube). As a result, Southern is often data-driven, relying insights to elevate her brand of tongue-in-cheek, Weird-Al-meets-Chelsea-Handler, comedy.

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