SEO for Musicians: 2018’s 4 Step Guide To Market Your Music

SEO (short for Search Engine Optimization) is a type of marketing focused on increasing the quantity (and quality) of your website traffic through Organic Search results. In 2018, having a digital presence for your music is more important than ever. You have a website, you have social media, you have streaming platforms, and you can use all of them to your advantage for the most visibility. Here's how.

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Copyright 101: What Artists Need to Know to Protect Their Work

Music, by definition, is intellectual property. Those who sing songs, write lyrics and record melodies have an opportunity to own assets and control their fate. Music copyrights provide protections for creators, and there are different levels of protection to be aware of. Stem breaks it down in our 101.

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All the Ways to Keep Your Spotify Profile Looking Fresh

With Spotify For Artists making it easy for artists to control the look and feel of their individual profile pages, it’s important for artists to utilize the tools at their disposal and make their Spotify profile page a priority.

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How You Can Submit Your SXSW Application for 2019

SXSW 2018 just wrapped up last month, but applications for next year will be here before you know it. Applying and preparing for the major Austin event features lots of moving parts, so Stem gathered everything you need to know and put it in one place.

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In The Mix: Dana Williams Moves Mountains With Generational Voice

Some artists defy time and sound like forever. Dana Williams snugly fits that bill. The bicoastal singer-songwriter-instrumentalist-etc. has won over listeners with viral covers, soundtrack cameos ('La La Land,' 'Whiplash') and gorgeous songs of her own. The best part? She's just getting started.

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Why You Should Be A (Creative) Data Nerd

Blind trust in numbers, like blind trust in anything else, leads to trouble. When used with care, however, data enhances both everyday decisions and longterm strategies in the music streaming era. Stem spoke with artists and managers to unearth why.

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How Tech & Transparency Brought a Hip-Hop Legend Back to the Music Biz

DJ Jazzy Jeff has seen it all, done it all, from Fresh Prince of Bel Air to forward-thinking Playlist Retreats with drone-assisted promo videos. The seasoned vet has endured ups, downs and tectonic industry shifts. His legacy remains intact, his finances cared for. Indeed, the hip-hop icon doubles as a walking encyclopedia. No wonder he’s still going strong after 40 years.

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How Musicians Can Think Like CEOs To Improve Their Business

The music business has entered a new era, and creators are leading the charge. Artist teams run like startups, which makes artists themselves shoe-ins for the CEO position. Take the wheel and steer your ship straight with these important tips.

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Social Strategy: How Artists Can Make the Most of Twitter

The daily maintenance of social media can exhaust even avid users, but platform-tailored strategies often reward the efforts they require. Stem wraps up its three-part social strategy series with a look at what works and what's worth doing when it comes to Twitter strategy.

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