The Theory of Atomic Living

In this installment of our series with Stem’s Artist-in-Residence, Kiran Gandhi, we discuss her Theory of Atomic Living and how it can benefit creators.

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Understanding Your Release Strategy with Kiran Gandhi

For independent artists, it can be difficult to identify the most effective release strategy for a body of work. After spending months, if not years, fine-tuning a final product, it’s not atypical for an artist managing his or her own business to release content on a channel and expect the Internet to do the rest. This is perhaps one of the biggest mistakes an artist can make; once the product is finished, the release is only the beginning to marketing it and getting as many ears listening as possible.

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